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But it doesn't have to be, you can do this.


You are determined to build a business you love and create your own path. So many people go through life doing what they think they're supposed to do. They "get a job" instead of "create a life".

But you are determined not to do things just because people say you're "supposed" to. You're ready to take this fashion business of yours and use it to build a life you truly enjoy. A life where you control your time, you make money, and you have the freedom to choose the direction your life will take.

You dream about the white-washed walls and squinting sunshine of your studio. You imagine the silk and velvet and linen draped across dress-forms and cutting tables, the new bolt of crisp cotton and the rich smell of leather; sheers, clasps, pliers, thread, pattern paper all strewn about in beautiful chaos.

You get excited about what you'll wear to next week's buyer meetings, the etched logo on your zipper pulls, and the thoughtful packaging you use to send orders to your customers.


You thrive on the energy of your photo shoots and the planning of your trunks shows. You get the buzz in your belly that only comes from deep down excitement combined with a healthy dose of fear.

You're exhilarated. You've made this leap. You're designing, you're producing. You're running your business!

But damn if that shit it isn't hard. Damn if it isn't lonely, confusing, overwhelming, and flat out frustrating.

You feel like something is missing. Yes, you're excited and thrilled at doing your own thing but the fear, worry, and anticipation is working hard against you.

You feel stressed out, nervous, and lost. You miss those feelings of passion, drive, determination that you once felt so often but that now only seem to appear every once in a while.

And you want them back.

You want your days to be your own, you want to take back control of your time, you want to design, drape, sketch, clasp, fold, adjust, measure, cut, and arrange. You want to create.

And you want to make sure that what you create is your thriving business. Not your money-sucking hobby.

And in order to do that,

  • You need support. We all need support.
  • You need answers. We all need answers.
  • You need help. We all need help.

You wonder…

  • Where are the other designers who are doing this?
  • How are these brands I see on Instagram so damn successful?
  • Where do I find factories, how do I create a marketing plan, what the hell is SEO?!

Know this: You are not alone in this feeling. You're not the only one looking for support and you're certainly not the only who is hitting these same roadblocks and stressing over these unanswered questions.

Regardless of whether you're sketching your first collection or you actually have a P+L statement to review, one thing we all have in common is the need for a community and a support system.

Don't get burned out trying to do it all yourself.

Wouldn't you love to have a community of people in your corner helping to show you how to turn your business into a thriving success?



What’s it all about?




StartUp FASHION is an online community where independent designers and emerging brands are helping one another, forming friendships, collaborating, letting off steam, sharing victories, and belonging to a network of people who get it; who are doing it too.

We're a place to access and discover the tools, information, and limitless ways you can build your fashion brand by helping you create your path and giving you the guidance and resources to follow that path.




You'll get access to member's-only resource collections on the business topics you need to know. We'll teach you step-by-step how to do the things you need to do to build and grow a profitable fashion business. Each month we'll introduce a new collection.


Every month we'll host exclusive online hangouts to review your progress and get your questions answered.


Join over 200 independent designers in our members-only Facebook Group and in the Designer Discussion Forum to get feedback, ask questions, request resources, and offer help. We all support one another because we're all going through the same thing!


You'll have a long list of opportunities and special offers to all kinds of services, tools, and resources that you need for your business- from factories with extra low minimums and early access to open calls from buyers to discounted editor lists.


Get access to a collection of over 600 global boutiques that carry emerging and independent labels. The database includes contact info for every listing and is updated monthly.


You get your own business hub to manage all of your press pitching, buyer pitching, supplier and factory contact info, social media planning, and production schedules in one space.

Business Collections

Here are a few of the Collections that are currently in the StartUp FASHION Community that you will get immediate access to once you join, with a new one added every month!

Create Your Marketing Plan Build Your Brand Identity Determine Your Business Stage Create your Customer Profile Working with Factories


Check out what our Community members have to say!

"I've met many friends on StartUp Fashion and always turn to it when I have a business related question. In addition to that, I maintain my pitch lists, set tasks to remind myself to check in with certain people, and am always popping into the forums to see what may pertain to me. It's invaluable to me"

Shana Luther
Shana Luther
Independent Handbag Designer

"I'm not blowing smoke when I say that, it would have taken me a significant amount of extra time to learn many lessons that StartUp Fashion has brought together in one single platform. Also, I have made genuine friendships and many beneficial contacts from the community."

Danielle Sakry - Emerging Designer
Danielle Sakry
Emerging Designer


Our Promise to You


We promise to always support you in your goals, cajole you into committing to your work, push you to have more focus, remind you to embrace your edginess and celebrate your different-ness, and to do whatever is in our power to help you build a profitable business and create a life that make you happy.

You feel like you're all alone in this business as you work your ass off everyday, you feel lost as to what to do next, and you sometimes struggle to keep going. We aim to change that.

If you'd like to join us, be sure to fill in your e-mail below and you'll be one of the first to know when enrollment opens



Who’s behind all of this?


Dear Darling Designers,

I don't believe you need to approach your life the way other people say you should. My fashion career has spanned from being an independent designer to an operations manager to textile sourcing to fashion marketing; because these are the things I love to do.

I travel constantly, have lived abroad, and built businesses based on the belief that I have full control over how I use my time on this earth. I want to help you do the same thing.

I'm so proud of the StartUp FASHION Community; we're designers, artists, business people, marketers, and story tellers. Each one of us has a special love for this industry and we're so excited that we get to spend our days working with talented, driven, and determined fellow designers.

Whether you realize it or not, you a part of a larger community of fashion designers, makers, and creators; you're part of a community of entrepreneurs, free-spirits, and challengers.

You are part of a community of other rebels who have chosen a different path in life.

This is a community that supports one another, challenges each other, cares and shares and loves. It's a community that isn't scared to work hard to build the life they want and help their fellow designers in the process.

They get it, because they're doing it too.

It's a community of fashion entrepreneurs with the same passions and plans and goals; makers who have the ability to look fear right in its face and say,

"I know you're gonna stick around here, but I don't give a shit. I'm going to ignore your smug little smile and do this thing anyway!"

Do it anyway, designers. Your life is your own to create.

All my love and encouragement,

Get on the Waitlist                          


Check out what our Community members have to say!

"StartUp Fashion has been a critical part of our everyday business life. I visit the site every morning as part of my daily reading of industry news. I have used pretty much all of the resources available to build and grow the brand. Most importantly it is always great to know I can reach out to other designers who are willing to help, share and inspire"

Linell Jackson
Linell Jackson
Handbag Designer

"StartUp FASHION has been a huge tool in where I am today with my business. The biggest reason being that prior to being a member I spent so many hours googling till my face fell off, trying to find answers to all of the questions I had. Now I have a one stop shop ready to give me answers to all my questions and more."

Leslie Robertson
Nenuphar Flower
Founder of studioNENUPHAR