Welcome to the StartUp FASHION Community


Do you know what it feels like to have a successful fashion business?


Figuring out the very best way to help you say “yes!” to that question has been our obsession for 4 years now.

After over 1000 hours of working with designers and brands one-on-one, we realized that it’s not a solitary journey. Having a community of other designers from all over the globe to talk to, lean on, cry with, swap ideas with, and celebrate with, is something we all need.


When you pair that with having a place where experts will answer your questions, where you can get your hands on awesome business tools, and where you can find really detailed guidelines for how to even start, you’ll totally be able to say “Yes!” when someone asks if you know how it feels to have a success fashion business.



What's it all about?

StartUp FASHION is a personalized digital workspace and community for all you independent fashion business owners (and those of you on the way to becoming one) who want to have control over how you live your life.

We take the mystery out of starting and running your fashion business by giving you a place to talk shop, get support, and feed your entrepreneurial soul.


What you get as a member of the Community:


  • Collection of 500 (and growing!) boutique retailers that carry emerging and independent labels.


  • A hub to manage all of your press pitching, buyer pitching, supplier and factory contact info, social media planning, and production schedules in one space.


  • Digital to-do list that’s easy to organize into unlimited categories in order to stay on top of your daily, weekly, and monthly tasks like “Design Tasks”, “Production Tasks”, and “Marketing Tasks”.
  • Virtual Office Hours: Monthly 2 hour Video Consulting sessions with StartUp FASHION.  You can ask questions about your business; get advice on something you’re working on, get feedback on an idea. We’re there to chat.
  • 10+ smarty-pants documents that we like to call “Tool Kits”. They include:
    • SEO Tips and Guidelines
    • Essential Elements for an Effective ecommerce Website
    • Social Media Strategy Guidelines and Template
    • The Traditional Fashion Calendar Deadlines
    • A Creative Brief Template and Guidelines for communicating with freelance or in-house graphic designers
    • Fiber Dictionary
    • Fabric Dictionary
    • Fit and Cut Dictionary
    • Marketing Budget Guidelines and Template
    • Strategic Business Planning Template and Guidelines


  • Discounts! On the following tools and resources:
    • Shopify - 10% off your monthly fees
       - eCommerce solutions for your independent fashion business
    • Mimoona - 10% off your monthly fees
       - Crowdfund your latest designs on your own website
    • Fashion Brain Academy - 15% off the "New Designer Program"
      - A Step-By-Step program for starting a fashion business that will save you loads of frustration and time.
    • PR Couture Media List - $50 off
       - Listing and contact info for 200 coveted fashion editors and bloggers
    • Pitch Perfect - $10 off
       - The PR Couture Guide to Fashion Media Coverage
    • Recipe for Press - 25% off
       - Pitch your story like the pros and create immediate buzz around your brand
    • Modalyst - 10% off membership fee and no commission for the first year
       - Connect with buyers from independent boutiques around the world
    • Citizen Made - 2 Months Free Membership
       - Ecommerce solution for selling your customer made products
    • LupRocks - $100 off
       - Get your products in front of the decision makers from today’s most popular TV shows and movies
    • Finance for StartUps - $50 off
       - Access this easy-to follow online tutorial on finance for entrepreneurs
    • Makers Row - 50% off Premium Membership
      - Source and build relationship with the best factories and suppliers in the US. 


  • A searchable directory of service professionals, along with their contact info, who work with emerging and independent businesses and offer discounts and incentives to Community members. The following fields are represented:
    • Law Firms
    • Web Designers
    • Public Relations and Branding Agencies
    • Marketing Consultants
    • Accountants
    • Production Facilities


  • The Designers’ Discussion Forum gives you an actual place to go to post your burning questions on the topics that tend to keep you up at night.


  • Start every day with the Daily Must Reads, a feed of over 20 of the best blogs and online magazines covering fashion, business, trends, and style; updated several times per day to keep you up to date and informed.


  • Access your Facebook and Twitter Profiles from your hub. You’re able to:
    • Integrate your FB and Twitter profiles into your hub
    • Post updates to your profiles
    • See your FB and Twitter newsfeeds (just like you would if you were on FB or Twitter)
    • Comment, like, and share posts from your newsfeed


  • Free and discounted online and offline events and workshops with superstar experts on topics ranging from “Creating a Brand Identity” to “Developing a Pricing Model for Your Collection”.


Remember, everything listed above is accessible from one mega-organized, straight-forward, productivity-enhancing online workspace!


Check out what some Community members have to say!

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Who’s behind all this?:

From our founder, Nicole…

With a fashion career that started 15 years ago as an independent designer, and continued to operations manager, textile sourcer, fashion marketer, social media strategy creator, and content developer, I’ve taken everything that I’ve learned (through both the easy and the hard ways) and applied it to the creation of StartUp FASHION, specifically this Community.


It’s over 15 years of my fashion and business education and real life experience rolled up into a pretty little package just for you.


Frequently Asked Questions


Q: Who is the Community for?
A: Fashion design entrepreneurs who understand that starting a fashion business requires more than just making clothes, who recognize the need to invest the right way in their businesses, and who are serious about building a business that will grow.


Q: I'm not an apparel designers, will the Community still be helpful for me?

A: Yes! Having access to the tools and resources in the Community is great for apparel designers as well as handbag, jewelry, and other accessories designers.


Q: Why should you sign up for the Community?
A: You want to wake up excited about your growing business. You want to feel thrilled about the new boutiques that have placed orders and the emails in your inbox letting you know that you made money while you were sound asleep. You want to start each day knowing exactly what you need to accomplish and finally be organized enough to make shit happen.


Q: I don’t live in the US. Is the Community still a good fit for me?

A: Absolutely!  The tools and resources in the Community are relevant to any independent or emerging designer. And the majority of our events are online. 


Q: Is the Community worth the price?
A: Membership to the Community represents access to over 15 years of education and experience in the fashion industry. Plus, take a second to think about the Retailer Database alone. If you pick up one new wholesale account (and we’re willing to bet you’ll get more than that), you will have already paid for your $225 membership fee 5 times over, at least!


Listen, we get, you’re an independent designer, every penny counts. The good news is that once you get started, and begin using the resources and tools to their full potential, this investment will pay for itself many times over.


In addition to the monetary savings, the Community has been created to dramatically cut down the time you spend on your day to day tasks and help you to efficiently organize the way you run your business.


Q: Will the Community really help me grow my business?
A: Yes! As long as you commit to it. The Community was developed to help you, and it will when paired with your drive and motivation as an entrepreneur.

Like we said before…


Running a Fashion Business is Damn Hard. 
It’s time consuming, frustrating, and expensive. 


Become a part of the StartUp FASHION community and immediately cash in

on all the time (and money!) saving benefits.


Join StartUp FASHION Community


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